Why MÄnuka Honey Is So Expensive | So Expensive

Rindfleisch
Published on Apr 9, 2021
MÄnuka honey known for being is earthier, richer, and more viscous than many other honeys. It comes from the nectar of the flower of Leptospermum scoparium â€” also known as Manuka, which is only native to New Zealand. MÄnuka, in fact, is a Maori word.

"The plant itself is very rare. It's difficult to harvest because the flower is only open for 12 days, and sometimes we have to use helicopters to collect this honey." John Rawcliffe from the MÄnuka Factor Honey Association told Business Insider.

Although mÄnuka bushes can also be found in Australia, New Zealand accounts for almost all the world's production, with exports worth 300 million NZ dollars ($204m) and expected to rise to 1.2 billion NZ ($800m) by 2028.Â

Watch the video to find out what's so special about it and why it costs so much.

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Why MÄnuka Honey Is So Expensive | So Expensive